An independent consultancy built around one strategy per client, not one template for everyone.
Markenza was founded on a simple observation: most businesses aren't short on marketing tactics, they're short on someone tying those tactics to a coherent plan. That's the gap we fill.
Grounded in hands-on channel experience, not theory
Markenza works out of Austin, Texas, with a team built around specialists who have run campaigns directly inside the platforms we advise on — not generalists reciting best practices from a slide deck. That distinction shapes every engagement: recommendations are grounded in what actually happens when a campaign goes live, not just what should happen in theory.
We work with businesses ranging from founder-led small companies to enterprise teams coordinating multiple agencies, adapting scope and involvement to what each stage of growth actually needs.
Discovery to continuous improvement, every time
Every engagement, regardless of size, moves through the same seven-step process. It's how we keep strategy and execution connected.
Discovery
We start by understanding your business, current marketing activity, and what success needs to look like.
Business Goals
Goals are defined in business terms first, revenue, pipeline, growth, then translated into marketing objectives.
Strategy
A channel and budget strategy is built to support those goals, with clear reasoning behind every recommendation.
Implementation
Plans move into execution, whether that's campaign setup, content production, or platform configuration.
Optimization
Live campaigns are reviewed continuously, with adjustments made based on real performance data.
Reporting
Results are reported in plain language, tied back to the goals defined at the start of the engagement.
Continuous Improvement
Every cycle feeds the next: what we learn shapes the following month's priorities and tests.
What clients consistently point to
Transparent communication
You always know what's running, what it costs, and why, with no black-box reporting.
Experienced specialists
Work is led by people with hands-on platform and channel experience, not generalists reading a script.
Strategic planning
Every tactic ties back to a documented plan, not a rotating list of trends.
Custom solutions
Recommendations are built around your business and constraints, not a templated package.
Data-informed decisions
Decisions are grounded in performance data and audience evidence wherever possible.
Performance monitoring
Campaigns are reviewed on a regular cadence, not left to run unattended between reports.
Long-term partnerships
We aim for engagements measured in years, not one-off projects, and structure work accordingly.
Privacy-focused approach
Data handling follows documented privacy practices across every engagement, detailed in our policies.
Professional support
A responsive point of contact throughout the engagement, not a ticket queue.
What it's like to work with us
“What stood out was how clearly they explained tradeoffs. No jargon, no overselling, just a straight assessment of what would and wouldn't work for our budget.”
“Onboarding our first DV360 account felt daunting until Markenza walked our team through it step by step.”
“Our reporting used to take a full day to assemble. Now it's a dashboard we actually look forward to checking.”
Curious whether we're a fit?
A short conversation is usually enough to tell. No pressure, no obligation.