Twenty ways to bring structure to your marketing, chosen based on where you need it most.
Every service below can stand alone or combine into a broader engagement. Jump to any area, or get in touch and we'll help you figure out where to start.
Digital Marketing Strategy
A single strategic plan that connects every channel to a business outcome.
We build a channel-agnostic marketing plan anchored to your business goals, not to any single platform. That means a clear view of where budget should go, what each channel is responsible for, and how success will be measured before a single campaign goes live.
Frequently asked questions
Do you replace our in-house marketing team?
No. Most clients keep their internal team or agency and use Markenza to set direction, structure planning, or fill a specific gap.
How long does a strategy engagement take?
Initial strategy work typically takes two to four weeks depending on how much existing data and reporting access is available.
What do we receive at the end?
A written strategy document covering channel allocation, goals, timeline, and recommended next steps.
Search Marketing Consulting
Guidance across paid and organic search so both work toward the same terms.
Search marketing consulting brings paid search and organic visibility into one coherent plan, so you are not bidding against your own rankings or missing terms that convert well organically but are ignored in paid campaigns.
Frequently asked questions
Do you manage our search accounts directly?
We can provide hands-on account management or work alongside your existing team in an advisory capacity, depending on the engagement.
Does this include organic SEO work?
Yes, search marketing consulting looks at paid and organic search together, since they influence the same audience.
Which search platforms are covered?
Primarily Google, with Microsoft Advertising included where it is part of your media mix.
Content Marketing
Content built to support the buyer's journey, not just fill a calendar.
We plan and guide content that matches each stage of the buyer's journey, from early education to late-stage comparison, so content marketing supports pipeline rather than existing as a disconnected activity.
Frequently asked questions
Do you write the content for us?
We can provide strategy and briefs for your internal writers, or coordinate hands-on production support depending on the engagement scope.
What formats are included?
Articles, guides, email content, and on-site copy are common; video and design are coordinated with specialist partners as needed.
How is success measured?
We agree on metrics upfront, typically engagement, assisted conversions, and organic visibility over time.
SEO Strategy
A prioritized SEO roadmap based on technical health, content, and authority.
SEO strategy work identifies the technical, content, and authority gaps holding organic visibility back, then prioritizes fixes by expected impact so effort goes to what will move rankings, not just what is easiest to check off.
Frequently asked questions
How long until we see ranking improvements?
Organic search moves gradually; most clients see measurable movement within three to six months, depending on starting position and competition.
Do you guarantee rankings?
No credible SEO engagement can guarantee specific rankings, since search engines control their own algorithms; we focus on the factors within your control.
Will you talk to our developers directly?
Yes, technical recommendations are typically documented for direct handoff to your development team.
Editorial Planning
A structured editorial calendar that keeps publishing consistent and on-strategy.
Editorial planning turns a content strategy into a working calendar: topics, owners, deadlines, and channels mapped out so publishing stays consistent instead of reactive.
Frequently asked questions
What tools do you use for the calendar?
We work within whatever project management or spreadsheet tool your team already uses, so adoption is straightforward.
Can this include social content too?
Yes, editorial planning can extend to social publishing schedules alongside blog and email content.
How often is the calendar revisited?
Typically monthly, with a lighter weekly check-in to keep deadlines on track.
Campaign Planning
A clear brief and timeline for every campaign before media dollars move.
Campaign planning turns a goal into a structured brief: audience, message, channels, timeline, and budget, so everyone involved in execution is working from the same plan.
Frequently asked questions
Do you write the ad creative too?
Campaign planning covers strategy and briefs; creative production can be coordinated with your team or design partners.
How far in advance should we start planning?
For most mid-sized campaigns, four to six weeks ahead of launch allows time for approvals and asset production.
Can this work for a single one-off campaign?
Yes, campaign planning is available as a standalone engagement, not only as part of an ongoing retainer.
Audience Research
A grounded picture of who you're actually reaching, and who you should be.
Audience research combines existing customer data with market signals to build a realistic picture of your audience segments, so targeting decisions are based on evidence rather than assumption.
Frequently asked questions
What data do you need from us?
Whatever is available: CRM exports, analytics access, and past campaign performance are most useful, though we can work with limited data too.
Is this the same as buyer personas?
It overlaps, but audience research is grounded more heavily in data and media targeting options than illustrative personas.
How is this used in campaigns?
Segments feed directly into targeting decisions across paid, content, and email channels.
Analytics & Reporting
Reporting that answers what's working, in language stakeholders actually use.
We set up and structure analytics and reporting so results are easy to interpret and act on, whether that means a monthly dashboard for leadership or a working view your team checks daily.
Frequently asked questions
Which analytics tools do you work with?
Most commonly GA4, along with platform-native reporting for Google Ads, Meta, and DSPs such as DV360.
Can you fix broken conversion tracking?
Yes, tracking audits and fixes are a common starting point before reporting can be trusted.
How often will we receive reports?
Cadence is agreed upfront, typically monthly with lighter interim check-ins.
Landing Page Strategy
Landing pages built around one clear action, matched to the traffic sending them.
Landing page strategy aligns page structure, message, and offer to the specific audience and channel sending traffic, so visitors land somewhere that matches what brought them there.
Frequently asked questions
Do you build the pages yourselves?
We provide strategy, wireframes, and copy direction; build can be handled by your team or coordinated with a development partner.
Does this include A/B testing?
Test planning can be included, though execution depends on your available testing tools and traffic volume.
What platforms do you support?
We work with common page builders and custom-coded sites alike; the strategy is platform-independent.
Conversion Rate Optimization Consulting
A structured testing plan based on where visitors actually drop off.
CRO consulting identifies where visitors lose momentum on your site or landing pages, then prioritizes a testing roadmap so improvement effort goes to the highest-impact friction points first.
Frequently asked questions
Do you need a minimum amount of traffic?
Statistically reliable A/B testing needs sufficient volume; for lower-traffic sites we recommend qualitative methods alongside directional testing.
What tools do you use for testing?
We work within whatever testing platform you already have, or recommend options suited to your traffic and budget.
How quickly will conversion rates improve?
This depends on current baseline and traffic volume; we set realistic milestones during onboarding rather than promising a fixed timeline.
Performance Marketing Consulting
Guidance on the metrics and levers that actually move performance campaigns.
Performance marketing consulting reviews your paid channels against cost and return targets, identifying which levers, budget shifts, audience changes, creative refreshes, are most likely to improve results.
Frequently asked questions
Which channels does this cover?
Typically Google, Meta, and programmatic/DSP channels, though scope is defined per engagement.
Do you take over campaign management?
We can, through our Advertising Account Management service, or work in an advisory role alongside your existing team.
What results should we expect?
Results vary by industry, budget, and starting point; we agree on realistic, measurable goals before work begins rather than guaranteeing outcomes.
Brand Positioning
A clear, defensible position that shapes every message you put out.
Brand positioning work defines how you want to be understood relative to alternatives, then translates that into practical guidance your team can apply consistently across channels.
Frequently asked questions
Is this the same as a full rebrand?
No, positioning is strategic and messaging-focused; visual identity work is coordinated separately if needed.
How long does positioning work take?
Most engagements run three to six weeks including stakeholder interviews and research.
Who should be involved from our side?
Ideally leadership and sales, since they hear directly how the market currently perceives you.
Marketing Automation Consulting
Automated flows that follow up consistently, without becoming impersonal.
Marketing automation consulting maps out the lifecycle moments worth automating, welcome sequences, nurture flows, re-engagement, then helps configure them in the tools you already use.
Frequently asked questions
Which marketing automation platforms do you support?
We work within common platforms your team already uses rather than requiring a specific tool.
Will automation replace personal follow-up?
Automation is best used to handle consistent, repeatable moments, freeing your team to focus personal attention where it matters most.
Do you build the email content too?
Copy guidance is included; full production can be scoped as part of a broader content engagement.
Lead Generation Strategy
A lead generation plan built around quality, not just volume.
Lead generation strategy defines the offers, channels, and qualification criteria that bring in leads your sales team actually wants to talk to, rather than optimizing for raw volume alone.
Frequently asked questions
How do you define a qualified lead?
Working with your sales team to agree on firmographic and behavioral criteria before any campaign launches.
Does this include outbound prospecting?
This service focuses on inbound and paid lead generation; outbound programs are scoped separately.
Can this work for long B2B sales cycles?
Yes, strategy accounts for multi-touch nurture over longer consideration periods common in B2B.
Media Planning
A cross-channel media plan matched to audience, budget, and timing.
Media planning determines how budget should be allocated across channels and formats, based on where your audience actually spends attention and what each channel is best suited to accomplish.
Frequently asked questions
Which channels can be included in a media plan?
Search, social, display, native, and programmatic/DSP channels are all commonly included, depending on your audience and goals.
Do you also buy the media?
Media planning is strategic; execution can be handled through our Advertising Account Management service if needed.
How is budget allocated across channels?
Based on audience presence, channel strengths, and historical performance data where available.
Advertising Account Management
Day-to-day management of your ad accounts, with clear reporting throughout.
We manage the day-to-day operation of your advertising accounts, campaign setup, budget pacing, optimization, and reporting, so your team is not stretched across platform-specific administrative work.
Frequently asked questions
Do we keep ownership of our ad accounts?
Yes, accounts remain under your ownership; we operate within them under agreed access.
Which platforms can you manage?
Commonly Google Ads, Meta, Microsoft Advertising, and programmatic platforms such as DV360, depending on your media mix.
Is account approval or access guaranteed?
No. Platform account approval, policy review, and access are controlled entirely by each advertising platform; we cannot guarantee approval or availability.
Campaign Operations Support
Reliable operational support for the tasks that keep campaigns running smoothly.
Campaign operations support covers the recurring operational work that keeps campaigns healthy: tracking QA, asset trafficking, naming conventions, and troubleshooting, so nothing slips between strategy and execution.
Frequently asked questions
Is this a replacement for a full ad ops team?
It can supplement an existing team or serve as your primary operational support, depending on scope.
What kind of issues do you troubleshoot?
Tracking discrepancies, macro or pixel errors, and campaign delivery issues are common examples.
Do you work within our existing tools?
Yes, we work within your existing tracking and ad platform setup rather than requiring a new stack.
Platform Onboarding Assistance
Hands-on help getting new advertising platforms set up correctly from day one.
Platform onboarding assistance helps your team get new advertising or martech platforms configured correctly, from account structure to tracking, so early campaigns aren't undermined by setup issues.
Frequently asked questions
Which platforms can you help onboard?
Common examples include Google Marketing Platform tools such as DV360, Meta Ads Manager, and various affiliate or tracking platforms.
Can you guarantee our account will be approved?
No. Approval decisions are made solely by each platform based on their own policies; we help ensure your setup meets known requirements, but cannot guarantee outcomes.
How long does onboarding usually take?
Timelines vary by platform, typically one to three weeks depending on account complexity and platform review times.
Digital Advertising Consultation
A working session to unpack a specific advertising challenge and next steps.
Sometimes a team just needs an experienced outside perspective on a specific problem. Digital advertising consultation is a focused engagement to work through a particular challenge, channel selection, underperformance, structure, and leave with clear next steps.
Frequently asked questions
Is this a one-off session or ongoing?
Consultation is typically a single focused engagement; it can lead into a longer retainer if that makes sense afterward.
What should we prepare beforehand?
Access to relevant reporting or campaign data helps, though it's not required for a productive session.
Can this cover multiple platforms in one session?
Yes, sessions are scoped around your challenge rather than a single platform.
Marketing Technology Consulting
An honest assessment of your martech stack, and what to change.
Marketing technology consulting reviews the tools in your current stack, CRM, analytics, automation, ad platforms, and identifies gaps, overlaps, or integration issues that are quietly limiting your marketing effectiveness.
Frequently asked questions
Do you recommend specific software vendors?
We recommend based on your needs and existing stack rather than a fixed list of preferred vendors.
Does this include implementation?
Consulting covers assessment and roadmap; implementation support can be scoped separately depending on complexity.
How often should a martech review happen?
An annual review is common, with lighter check-ins whenever a new tool or platform is being considered.
Not sure which service fits?
Tell us what you're trying to solve and we'll recommend where to start.